How to Search Engine Optimize your blog, Quick SEO guide for beginners.

In the previous article we discussed about SEO and learned what SEO is and why SEO is an important part of every blog’s traffic. (Here is the link to previous article in case you have missed on that- What is search engine optimization and why do you need it. An easy and detailed explanation.) As already discussed, Search Engines are the biggest source of organic traffic and SEO helps to direct traffic from search engines to your blogs. As I have already mentioned, search engine optimization is a big chapter in the book of internet and blogging. It’s a bit complicated for beginners but we should start by learning basic search engine optimization and how to works.

Search engines use complex algorithms and they are changing frequently over the time. Today we will discuss some basic and evergreen working SEO tips. SEO is divided in two main parts- on-page SEO and off-page SEO all of which includes- keyword analysis, blog improvements, websites submissions, keyword density, social book marking etc.

So let’s get started.

1. Title

Title of you posts plays a key role in making your content visible to search engines. Title is the ID
card of your content. Choose title of your posts really carefully. You title should be one which people search to get content like yours.

For example- A blog has an article on the topic “computer cleaning basics” Now we have two titles for the post-

1. A clean computer is a super fast machine.

2. How to clean a computer. Basic.

So, which one you like more, title one, right. Title one is really attractive and everyone like super fast machines but if a person wants to learn how to clean a computer, he will surely make the search like- “How to clean a computer” he has nothing to do with super fast machines. Although content under the title 1 also contains the same information on cleaning computers but search engine will not list it as no keywords match with the title. I hope the point I want to make is clear.
So always choose right titles for your content. Also, research for high density keywords which are related to your content. You can use tools like Google Adwords keyword tools and hubspot blog title generator for the purpose.

2. Keywords.

Use popular keywords in your articles. High density keywords help to get high ranking for your blog in search engines. Look for words and phrases in your article which can be replaced by high density keywords. Include sensible keywords. Search engine bots are intelligent and smart, use keywords which have density between 2-4%. Tools like Google Adword keyword tools clearly provide density of each keyword. Do not spam your post with random keywords. Remember, few high quality keywords which you find after research, will do a great job instead of thousands of random words you put in.

3. Content is the priority.

SEO is the cream and the top cherry of your blog the main bread is your content. Do not just depend on SEO, you should have useful and unique content to optimize. Pay very much attention to your content. If you are thinking that optimizing “Copy-paste” content will give you an upper hand over the original, then I am sorry you are wrong. There is no use of it as search engines immediately identify the duplicate content. Choose fresh and untapped topics for your article. If you write your original article on a topic which is already flooding on the internet then even that may considered as duplicate as there are a lot of chances that the previously existing articles on that topic match with the one you have written. If you are planning to write on a flooded topic then you should be extremely different and unique. Also your article should be appreciably detailed like it should contain more than 700 words (less word is acceptable in case of tutorials etc.) Research more if your article is short, no need to stretch it unnecessarily. Use bolds and italics for important words and avoid grammatical mistakes.

4. Post and page Links

Your URL and links also contributes in the process. Keep links simplified, do not use random numbers and alphabets in link address. Use “-“ between words of links. Interesting fast- links separated with “-“ are considered spaces.

Example of an unwanted URL- 
www.someexampleblog.com/show_aricle?=1100a4ddf/cakes/336

Example of well appreciated URL- 
www.someexampleblog.com/cakes-are-sweet

5. Use Meta tags.

Meta tags are the areas where search engines looks for an overview of your blog. These tags are mainly used in HTML (Hyper text markup language) to provide Meta data about your website and its content. Note these are not keywords for individual article or particular section of the blog instead they are the keywords describing your whole as general and provides an overall broader view.

6. Provide Alt tags to your images.

Alt tags are description of your blog. Search engine bots can not identify images at present, then how they provide image results when search in a search engine like- Google image search. The bots lists the images using the description which the person who is uploading the image provides. And these descriptions are the alt tags. In short, alt tags helps to list your images in image search and increases traffic.

7. Make your blog interactive and attractive.

Both, your visitors and search engines like interactive and attractive blogs. Blogs which are easy to explore and user friendly do much better. Well I will not discuss this in detail, because we have already covered – How to make your blog more attractive and interactive to maximize traffic and increase Adsense approval rate. in detail. In case you have missed out, here is the link for that- How to make your blog more attractive and interactive to maximize traffic and increase Adsense approval rate.I recommend you to read that.

8. Smooth is best.

Your website should load quickly and do not have many heavy elements. This help to make your website smooth and friendly. The content should be quickly available to user; it should not just keep loading the web page. Smooth and quick websites are easy to navigate by search engine bots. You can check your blog/website loading speed using- webpagetest.org

You blog’s load time must not be more that 10 sec. on an avg. 1 Mbps internet connection.

9. Avoid too much decoration.

Images, Videos and flash content decorate your blog, but you should avoid using too much images, videos and flash content. Always try to use your own images, videos and flash content. Do not use copyrighted images from the internet.

10. Template.

Choose a simple and attractive template. Do not choose template with decorates your content on display. Such templates use some scripts for the purpose and the result is that Search engine bots are unable to read anything on your blog.

Use these SEO techniques at your best and I hope you will archive your goal soon. Please leave your questions and feedbacks in comment section below. Share this article. A facebook like and g+1 will be great support.

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About Me

Hello there, I am a student studying in class 12. Computers, technology, internet are my areas of interest. I have learned a lot about coding, designing, internet since I was in class 8 and still learning. Now I want to share my knowledge with everyone so they can also get benefit from that.